Regrettably, some misconceptions on the part of consumers are created by online review and referral websites. Such as "my agent sold my home in seven days for more than our listing price."
Here is the reality, the real estate agent either had an easy job in a hot market, or he or she listed the property under its value to attract more traffic. The biggest sales tool for any listing agent is the MLS. Hundreds of syndication sites like Zillow, Trulia, Realtor.com, and Redfin pull the data from MLS's around the country. Buyers are no longer need Realtor to locate the property for them. They do search and find them online and visit open houses. The higher price and the time of the sale for any house depend on how effectively the listing agent prepares the home for the market as well as the initial asking price. The presentation is everything in a successful sale. Clients need to know what their agents do and value of their services.
Most home buyers and sellers value the following skills and qualities of real estate agents in this exact order.
Honesty and integrity
Knowledge and experience of the process
Responsiveness and accessibility
Knowledge of real estate market
Communication, and negotiation skills.
Value of the Internet in Real Estate is significant without discussion. Unfortunately, many agents lack skills and knowledge in technology. Agents' skills in technology are as important as their responsiveness and communication skills.
However, overall, we must be experts in markets they serve and must be service oriented.