Fannie Mae’s National Housing Survey reported that soaring home prices were the instigator behind an eight-point increase is a sign that now is a good time to sell.  ​62% of Americans said that now is a good time to sell up from 58%, while 26% of participants said that today is not a good time to sell down from 30%.

CoreLogic reports house prices are now up 6.7% above last year, and 78.8% of homeowners with a mortgage in the nation now have significant equity as defined as 20% or higher.
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The principal objective of many sellers is to sell their house at the highest dollar amount possible and quickly. They want effective marketing and also know that Internet has changed the game. 

Sellers, more likely ask to negotiate commissions and to go with the lower cost with roughly equal service options.  However, they cave into aggressive salespeople, especially at higher end property prices.