NAR commissioned a report to be done which results are NOT very flattering to the real estate industry and Realtors.
"We are an industry that values our entrepreneurialism. Being a REAL- TOR® is not a 9-to-5 job. It’s not even a “job”. It’s a calling. The challenges we face every day are a mix of age-old ques- tions of survival and trailblazing into the unknown. We need to account for both.
This Danger Report is a mix of yes- terday, today and tomorrow. The truth is, there are a lot of challenges facing the industry. It’s important to understand where we’ve been and where we are, but equally important to anticipate the forc- es taking shape that we can’t yet see.
In an attempt to give ‘voice’ to these forces, we conducted confidential interviews with many of the top industry minds, from within organized real es- tate and from without. The result is this Report, which attempts to catalogue everyone’s greatest challenges and con- cerns in one place as a starting point for industry-wide dialogue.
Of course, we will be stronger if we meet these challenges together. But the pace is quickening. We must be agile and nimble if we hope to be successful. Our deliberations won’t come just from the boardroom. They will come in the hallways, the lobbies, and the walks be- tween meetings.
We hope, in reading this Report, you are filled with both passion and re- solve to engage in the debate about the future of our industry. By focusing on these challenges, we will make more op- portunities than we ever imagined."