More Americans are getting excited about smart home technology. Millennials and parents in particular are expressing interest in having a connected home, according to the second annual State of the Smart Home Report from Icontrol Networks.
Personal and family security are the main drivers in smart home adoption – with those two factors identified as the top reasons to purchase a connected home, according to the survey.
Smarten Up About Smart Homes
Smart-Home Tech 'No Longer Just an Add-In'
Smart Homes: Focus on Security and Efficiency
Market a Smart Home Smartly
What's more, consumers who actually see smart home technology in action are more likely to then adopt it. A new study finds that the likelihood a consumer will buy a smart home device climbs by 93 percent among those who have seen the technology in person.
"We've been in this space for more than a decade, and in the last two years we have seen excitement over the 'Internet of Things' explode," says Bob Hagerty, CEO of Icontrol Networks. "For smart home to really hit its stride, the industry must focus on what consumers really want – peace of mind. For the second year in a row, our survey clearly shows that people are predominantly interested in the security benefits of smart home technology, and once that box is checked, the new and exciting smart home features and devices will follow."
Consumers surveyed also expressed a high interest in the following smart home tech:
Source: "Consumers’ Top Five Smart Home Products," BUILDER Online (Aug. 12, 2015)